Set Up Your Google Business Profile at a Fixed Price — Be Found Locally
When people search locally, they check the map first. We set up your profile completely, choose the categories, upload photos and connect it to your website — at a fixed price, with no subscription lock-in.
46%
of all Google searches have local intent (Google)
76%
of local mobile searches lead to a visit (Google)
50+
websites delivered (project experience)
no base fee
profile directly at Google
Google profile setup · fixed price
- A fixed price up front instead of an open-ended hourly bill
- Fully set up: categories, photos, contact actions
- Aligned with your website, introduction included
- No subscription lock-in — you keep control
The profile at Google itself is free of charge. Professional setup is included in the fixed price of the Starter Website (€390); as a standalone service we set it up for a fixed price on request. Multi-page packages from €590, ongoing maintenance from €49 per month. All prices net, plus VAT.
A fully completed Google Business Profile is often the single most important step for locally active businesses, practices, clubs and the self-employed to reach new customers. It appears directly in Google Search and on Google Maps – before anyone even visits your website. We set up your profile correctly, align it with your website and make sure all relevant information is in place. This way you make a professional impression from the very first day – including on the smartphone of your next customer. And because we work at a fixed price, you know exactly what the setup costs before we start.
What goes into an effective profile: six layers we build
What a Google Business Profile Is and Why It Matters
When someone searches for a hairdresser, dental practice or tradesperson nearby, Google often shows the so-called local map pack first – a section with three or four results directly below the search bar, complete with star ratings, an address, opening hours and a direct link to the website. This profile comes from the Google Business Profile (formerly Google My Business). Anyone who is absent or has an incomplete entry loses visibility to competitors who have kept their listing up to date. Because almost all of these searches happen on a phone, it is worth reading Mobile Website: Why Smartphone Optimization Is a Must.
The profile itself is free, but the effort lies in the details: a wrong category can mean you appear for the wrong audience. Missing opening hours unsettle potential visitors. Poor photos or none at all look unprofessional. And a profile that is not connected to a website misses the bridge between a first impression and deeper information. We know these pitfalls from experience (project experience) and address them systematically – at a clear fixed price you know in advance.
What We Set Up and Optimise for You
Create or Take Over a Profile
We create your profile from scratch or take over and tidy up an existing, possibly incomplete listing. You receive access to your own account and retain full control.
Categories and Attributes
The choice of primary and secondary categories determines which searches you appear for. We select categories that match your offering and add relevant attributes such as accessibility or payment methods.
Opening Hours and Contact Details
Address, phone number, website link and opening hours are entered carefully and checked for consistency with your other online presence, because discrepancies undermine trust with Google.
Photo Upload
A profile with photos receives significantly more clicks than one without (Google). We upload existing images – exterior, interior, team or products – and advise on a sensible selection.
Review Strategy
We explain how to ask satisfied customers for a review simply and in line with the guidelines, and show you how to respond to reviews in a professional manner.
Linking to Your Website
Profile and website are connected and aligned. Consistent information across both strengthens your local findability. More on our Starter Website page.
Included with the Starter Website
Do It Yourself, Monthly Retainer or Fixed Price?
Three ways to a well-kept Google Business Profile – with their pros and cons at a glance.
Set It Up Yourself
- Free, but costs time and nerves
- Category choice and verification often unclear
- Mistakes go unnoticed for a long time
- Full control stays with you
Webstart at a Fixed Price
- A fixed price, calculated clearly up front
- Fully set up and guided through verification
- Aligned with your website
- Introduction included – you keep control
- No subscription lock-in, no small print
Ongoing Monthly Retainer
- Recurring costs with no fixed end
- Setup often bundled into larger packages
- Profile access sometimes stays with the provider
- Overkill for a one-time setup
How the Setup Works Step by Step
Setting up a Google Business Profile sounds straightforward at first, but has several steps that build on each other. We guide you through the entire process so nothing is forgotten and the result is right from the start.
Inventory and Briefing
We check whether a profile for your business already exists (Google sometimes creates entries automatically) and what information is available. You share your address, opening hours, phone number and service offering with us. This works conveniently via our contact form.
Profile Verification
Google requires verification to confirm you are the legitimate owner of the listing. We guide you through the verification process, which depending on the method – postcard, phone or video – typically takes a few days.
Full Setup
Once the profile is verified, we complete everything: categories, description text, attributes, opening hours, contact details, photos and the link to your website. Every section is filled out carefully.
Alignment with Your Website
We reconcile the profile data with your website content so that name, address and phone number are identical everywhere. This consistency is an important signal for search engines.
Handover and Introduction
You receive access to your profile and a brief introduction on how to update opening hours yourself, respond to reviews and publish posts going forward. You retain full control over your listing.
What Separates a Good Profile from a Poor One
Many businesses have a Google Business Profile but do not make the most of it. An incomplete listing with no photos, outdated opening hours or the wrong category does little more than nothing. In fact it can cost trust when visitors find incorrect information. The checklist below shows what distinguishes an average profile from an effective one.
- Complete and accurate address, phone number and opening hours
- Correct primary category and useful secondary categories
- A meaningful short description with relevant search terms
- At least five good photos of the building, interior or offering
- Regular posts (Google Posts) about promotions, news or events
- Responses to customer reviews – both positive and critical ones
- Matching data across the website, profile and other directories
Profile and Website as a Team
Stronger Together
A complete profile brings interested people to the map. A well-made website then explains why they should choose you specifically. Only the interplay of a local listing and a convincing website closes the path from first impression to contact. That is why we always recommend both: a well-maintained profile and a site that backs it up. Take a look at our services overview or go directly to the landing page creation page.
- Profile provides initial findability in local search
- Website delivers detail, trust and the contact path
- Consistent data in both strengthens local relevance
- Visitors move seamlessly between map and website
Typical Journeys from Our Project Work
Anonymised project examples (project experience), illustrative. Results depend on the business, sector and starting point. Concrete results on request.
Get Found Locally – at a Fixed Price
Tell us briefly what you offer and where. We set up your Google Business Profile completely and align it with your website.
Reviews: How to Get More and Respond Correctly
Reviews are one of the strongest trust factors in a local context. Research shows that a significant proportion of people take online reviews as seriously as a personal recommendation (BrightLocal Local Consumer Review Survey). At the same time, many businesses shy away from the topic because they are unsure how they may ask for reviews and how to respond to critical comments.
Asking for reviews is permitted under Google's guidelines as long as you do not buy, fake or selectively request reviews only from satisfied customers. The simplest method: at the end of a successful job or visit, mention briefly that a review on Google would help you greatly and show the direct link. We set this up for you as part of the profile setup. Respond to critical reviews calmly and promptly – this shows other interested parties that you handle feedback professionally.
No Purchased or Fake Reviews
Who Benefits Most from a Google Business Profile
In principle, any business that wants to attract locally active customers benefits from a well-maintained Google Business Profile. The advantage is particularly clear for sectors and audiences where people actively search for a nearby offering.
Trades and Services
Plumbers, electricians, painters and other tradespeople are searched for almost exclusively locally. A complete profile with photos and reviews provides a noticeable advantage. Relevant: website for trades.
Hospitality and Retail
Restaurants, cafés and shops benefit particularly from the map view. Opening hours, photos and reviews often decide in seconds whether someone makes the trip. More on website for hospitality.
Practices and Health Professions
Medical practices, physiotherapists and similar professions are searched for primarily locally. A well-maintained profile with consultation hours and meaningful photos builds trust even before the first call.
Self-Employed with Premises
Hairdressers, beauty studios, yoga providers – wherever customers visit in person, the Google profile is the most important digital business card. More on website for the self-employed.
Clubs and Non-Profits
Sports clubs, nurseries and non-profit organisations can also create a profile to attract new members, volunteers or donors. More: website for clubs.
Small Businesses and Start-Ups
Anyone who has just launched needs visibility quickly. The Google Business Profile is often the first and most effective step, even before any search engine optimisation work. Relevant: website for small businesses.
What the Profile Cannot Do – and What Helps Then
A Google Business Profile is a powerful tool for local visibility, but it has clear limits. It is not a substitute for a standalone website and not a platform for detailed content or in-depth information about your services. Anyone who relies solely on the profile hands control of their digital presence to an external party – Google can change the presentation, features and guidelines at any time.
Your own website remains the most important foundation of your online presence. It belongs to you, you control the content, and it delivers the context a profile cannot: full service descriptions, your own story, a contact form, required legal information and the building of trust across multiple pages. The profile generates the first contact; the website creates the conviction. An overview of how all measures work together is on our services page. Those who also want to develop strong copy for their website will find more on the website copywriting page. Which pages are genuinely needed for that is clarified in The 5 Most Important Pages of Any Business Website.
Both in One Step
Local visibility: read on
The company profile works best when the website and the listing play together. Google Business Profile: Get Found Locally in 2026 describes profile upkeep in detail. Why reviews play a central role is shown in Customer Reviews: Build Trust With Online Ratings. And Get Found by ChatGPT and AI Search with a Small Website explains how small websites also appear in AI answers.