Get a Multilingual Website Built
Want to reach visitors from abroad or simply offer German and English versions of your website? We build multilingual presences with clean language switching, correct hreflang and professionally translated content – at a fixed price from €390 net.
dedicated
contact person
75 %
prefer reading in their native language (CSA Research)
2–4 weeks
project duration DE + EN (project experience)
3 hreflang tags
de-DE · en-GB · x-default
Bilingual website · fixed price
- A fixed price instead of billing by the hour
- hreflang, canonical and sitemap included
- Professional translation coordinated
- Each additional language page €149 net
Price for a bilingual one-page basis (DE + EN). Multi-page starts with the Starter package at €590, the Business website at €990. Each additional language page €149. Maintenance of both language versions €49 per month. All prices net plus VAT.
A multilingual website is not a technical luxury – it is the logical step when your offer reaches beyond the German-speaking world. Whether an international online shop, a holiday apartment welcoming guests from across Europe or a specialist firm targeting English-speaking clients: a well-structured multilingual presence opens doors that a German-only site keeps firmly shut. We plan and build your website multilingually from the outset – with a thoughtful structure, correct SEO configuration and high-quality translation. And the price is fixed from the start: a bilingual website begins at €390 net.
What makes a multilingual website
Many websites that claim to be multilingual are really just a surface translation layer. Texts are machine-translated, hreflang is missing or set incorrectly, and search engines do not know which language version to show to whom. The result: high bounce rates, no rankings in other languages and a poor user experience. A genuinely multilingual website is technically and editorially sound. You have a distinct URL structure for every language, correctly assigned hreflang tags, an intuitive language switcher for visitors and content that genuinely convinces in the target language. That is exactly what we build.
What goes into your multilingual website
Scope of services at a glance
Multilingual page structure
Each language gets its own URL structure (e.g. /de/ and /en/). This tells Google precisely which version is intended for which audience, so visitors always land on the right language version.
Correct hreflang tags
hreflang attributes tell search engines which page is in which language and for which region. Incorrect hreflang causes duplicate-content problems. We set them correctly from day one.
Professional translation
Machine translation alone rarely suffices. We coordinate professional translations that match your brand's tone and sound authentic in the target language – not a word-for-word transfer.
Intuitive language switcher
A clearly placed language selector in the header lets visitors switch languages at any time. Optionally with automatic redirection based on browser language.
International SEO foundation
Every language version receives its own meta titles, descriptions and optimised content for the respective search markets. This way you are found not only in German but also in other language search results.
Mobile-optimised in all languages
Texts in other languages are often longer or shorter than in German. We make sure layout and readability hold up in every language version on every device.
GDPR-compliant
Privacy notices, legal notice and cookie hints are adapted to each language version. Hosting on servers in Germany remains the foundation across all languages.
Synchronised content maintenance
When you update content in one language, we flag what should be carried over to the other version. This keeps all language versions editorially consistent.
Expandable to more languages
You start with German and English and want to add French, Spanish or another language later? The architecture lays the groundwork for that without requiring a complete rebuild.
More languages, more reach
How your multilingual website is built
Requirements analysis
In an initial conversation we clarify which languages are needed, which audiences you want to reach in those languages and what content is planned for each version. The result is a clear project plan.
Structure planning
We design the URL structure, plan the language switcher and define the hreflang strategy. This step determines whether your website stays technically clean and search-engine-friendly in the long run.
Content creation and translation
You supply the source texts in German or English. We coordinate the translation into additional languages and ensure tone and message land in every version. We can also handle copywriting for the source language if needed. More on our website copywriting service.
Technical implementation
We build the multilingual website: language versions, hreflang tags, language switcher, mobile-optimised design and all SEO foundations. SSL and hosting in Germany are of course included.
Review and quality assurance
You – and, where possible, native speakers of the target language – review the finished version. We make corrections until every language version convinces.
Publication and handover
We take all language versions live, verify hreflang, redirects and loading time. You receive documentation on content maintenance so you can enter future texts yourself or commission us.
What hreflang is and why it matters so much
The hreflang attribute is an HTML signal telling search engines like Google: 'This page targets German-speaking users; that page targets English-speaking users.' Without this signal, Google may show the wrong language version in search results – or treat both versions as duplicate content. This harms rankings in all languages. Set correctly, your German content appears before German-speaking users and your English content before anglophone searches. This sounds simple but is error-prone in practice: even a single incorrect hreflang entry can cause Google to ignore all multilingual signals for a website. That is why we check every hreflang entry carefully.
Technical foundation for international visibility
URL structure and hreflang working together
A clean URL structure (e.g. /de/leistungen/ and /en/services/) combined with correct hreflang tags is the foundation of international SEO. We set up this architecture correctly from the start so you do not have to rebuild it later.
- Separate URLs per language: /de/... and /en/... (or subdomains)
- hreflang x-default for visitors without a clear language assignment
- Canonical tags prevent duplicate-content issues
- Sitemap entries for all language versions
- Optional automatic redirect to the matching language version
Who benefits from a multilingual website
Not every website immediately needs multiple languages. But there are clear situations where the investment pays off quickly: when you already receive enquiries from abroad, when you want to actively attract international clients or when your target audience is itself multilingual – for example in border regions or cities with a high international population share.
Holiday rentals and hosts
International guests book more readily when availability, prices and house rules are explained in English. A multilingual website with an English booking form considerably lowers the barrier.
Service providers with international clientele
Whether an architecture firm, IT consultancy or specialist trade: if you serve English-speaking professionals or companies in the DACH region, an English version pays off. More on our services for the self-employed.
Online shops shipping abroad
Sellers shipping to European countries see a noticeable conversion uplift when product descriptions and checkout are available in English. More on the online shop package.
Multilingual: bespoke instead of a template builder
Three routes to a bilingual website – and why a fixed-price project gives you more control.
Website builder (DIY)
- Automatic translation without native-speaker review
- hreflang often missing or set incorrectly
- Language switcher limited by the template
- Monthly fee, content locked into the system
Individual project, billed by effort
- Maximum freedom in design and functionality
- The scope grows with the requirements
- The budget is only fixed once the effort is
- A fit when many languages and editorial processes are involved
Webstart
- Bilingual from €390 net – one fixed price
- hreflang, canonical and sitemap set cleanly
- Professional translation coordinated
- No lock-in, maintenance optional at €49 per month
Scope: what we deliver and what we do not
Honesty matters to us. So we state clearly what we deliver within a multilingual website project and what lies outside our offering. We specialise in professional web projects at a fixed price, not in large-scale translation projects spanning dozens of languages or specialist technical editing.
- We typically build multilingual websites in two to four languages
- We coordinate translation and check quality and consistency, but we are not a translation agency
- For highly specialised texts we recommend certified native-speaker translators, but we can manage the coordination
- Legal pages (imprint, privacy) are adapted to each language; legal review for foreign jurisdictions rests with the client
- We do not deliver a full international SEO campaign with link building, but we provide a solid technical foundation for one
Combining with other services
Translation quality: why language is decisive
A machine-translated website reads as unprofessional and leaves visitors with a lasting impression – unfortunately not a good one. Grammar errors, incorrect technical terms or literally translated idioms signal carelessness. If you want to win international clients or build trust, linguistic quality is not a detail: it is part of how you are perceived. We therefore work with experienced translators who understand not only the language but also the context of your offer. The result does not sound translated – it reads as if written directly in the target language. What matters for understandable copy in general is set out in Write good website copy yourself.
Multilingual website and international SEO
International search engine optimisation is a complex field, but the foundation is straightforward: every language version must be treated as an independent page with its own content and its own SEO parameters. That means separate meta titles and meta descriptions in each language, headings that are relevant to the target audience and content that answers that audience's questions. We set up these foundations for every language version so your website is findable in multiple languages. An extended international SEO campaign with paid link building or large-scale content production is not part of our standard offering, but we are happy to discuss expanded measures on request. For solid findability in German and English search results, we deliver the technical foundation and optimised content. The full scope of our offering is on the services page. The fact that AI assistants now evaluate content as well is taken up in Get Found by ChatGPT and AI Search with a Small Website.
Typical project timeline
A multilingual web project typically takes a little longer than a single-language website because translations need time and every language version must be reviewed individually. Based on our project experience, a bilingual website (DE + EN) takes roughly two to four weeks from when all content is available (project experience). The duration for your specific project depends on the size of the website, the number of languages and how quickly your source texts are provided. We give you a realistic schedule and a fixed price after the first conversation.
Ready for your bilingual website?
Tell us which languages you need and whom you want to reach. You receive a clear fixed price and a realistic schedule – with no obligation.
A second language: background
Not every website needs an English version. Multilingual Website: When a Second Language Pays Off describes when the effort really pays off and when it does not. How to get the basics right first is shown in The 5 Most Important Pages of Any Business Website. And Website Loading Speed: Why Speed Wins Customers explains why loading time matters especially on multilingual sites.