Web, domains and email
CTA
Abbreviation for call to action
In short and in plain language
A CTA is a prompt on a website.
One example is a button to ask a question or to book.
It shows visitors the next step. In this way it leads them to the goal of the page.
Definition
A CTA is a prompt on a website, such as a button to enquire or book. It shows visitors the next step and guides them towards the goal of the page.