Laws, courts and authorities
environmental claim
In short and in plain language
An environmental claim is a statement in an advert.
It says a product, service or firm is good for nature or the climate.
Strict rules apply to such claims. They aim to stop buyers being misled.
General promises such as eco-friendly or climate-neutral may not be allowed. This is the case if there is no proof that can be checked.
Definition
An environmental claim is an advertising statement that attributes a benefit for the environment or climate to a product, service or business. Strict rules against misleading claims apply to such statements. General promises such as eco-friendly or climate-neutral without verifiable evidence can be inadmissible.