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Google Business Profile

In short and in plain language

The Google Business Profile is a free listing for firms.

It shows up in the search and maps of this provider.

It shows things like the address, opening hours, photos, reviews and a link to the website.

For firms with local customers, it is an important way to be found in local search.

Definition
The Google Business Profile is a free business listing that appears in that provider's search and maps. It shows details such as address, opening hours, photos, reviews and a link to the website. For businesses with local customers it is an important way to be found in local search.