Web, domains and email
landing page
In short and in plain language
A landing page is a single page. Visitors reach it after they click an ad or a link.
It is about one specific offer. It leads to a clear next step, such as a request.
For ad campaigns, it often works better than the general home page.
Definition
A landing page is a standalone page that visitors reach after clicking an ad or a link. It focuses on a specific offer and leads to a clear next step, such as an enquiry. For advertising campaigns it is often more effective than the general home page.