Web, domains and email
NAP
Abbreviation for Name, Address, Phone
In short and in plain language
NAP stands for the name, address and phone number of a firm.
In local online marketing, these should be the same in all places.
This means on the website, on firm profiles and in lists.
The same details help search tools to place a firm clearly.
Definition
NAP stands for the name, address and phone number of a business. In local online marketing it means that these details are written the same way on the website, business profiles and directories. Consistent details help search engines identify a business clearly.