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From a local Google find to a booked trade job1Customer searches locally2Finds your website3Requests the jobRoofer Hildesheim46 % of searches are local4.8 · 63 reviewsRequest a quoteLocal demand46 %of Google searcheshave local intent (Google)www.musterdach-hildesheim.deMenuYour roofer in Hildesheim & the regionServices, references and contact at a glanceReferenceReferenceReference4.8 (63)Request a quote97 %of craft businesses have their own website (Bitkom)76 %of nearby searches lead to a visit within 24 h (Google)Get found, show trust, win the jobFixed-price website for trades from 390 euros · personal, from the region · hosted in Germany
Sectors & audiences Jul 13, 2026

Websites for Tradespeople: Win More Local Jobs Online

Why trade businesses lose jobs without a website in 2026 – and which content a job-winning tradesperson website at a fixed price really needs.

12 min read
Website Relaunch: 7 Signs It Is Time for a New Sitebefore: outdated websiteNot secure http://old-site.comslow: 5.8 snot mobileoutdated design, no SSLfew inquiries, not accessible7 Signs You Need a RelaunchNot optimized for smartphonesLoad time over three secondsOutdated CMS without security updatesMissing SSL certificateUnclear navigation and structureFew inquiries despite many visitorsNo accessibility (BFSG)60 %mobile web traffic(Statista)53 %leave after 3 s(Google)94.8 %sites with WCAG issues(WebAIM)Fixed-price relaunch | keep your rankings | mobile, fast and accessible
Design & features Jul 10, 2026

Website Relaunch: 7 Signs It Is Time for a New Site

Seven clear warning signs that a website relaunch is worthwhile: not mobile, slow, outdated, no SSL. How to relaunch while keeping your Google rankings.

13 min read
Google profile and your own website: turning visibility into inquiriesMusterbau GmbHGoogle profile4.8 · 126 reviewsConstruction company · 5 Sample St, HildesheimOpen · closes 6 pmPhotoPhotoPhotoCallRouteWebsiteFree profile on Googleleads towww.musterbau-hildesheim.deMenuYour building pro in HildesheimServices, references and contact at a glanceServices explained clearlyReviews and references visibleRequest a quoteBuild trust, trigger the inquiry88 %in online directories (Bitkom)76 %visit within 24 h (Google)55 %reviews top source (Bitkom)0 €Google profile costs nothingBeing found is not enough – the click has to land on your websiteSet up and optimize the profile, then link it to a fast, mobile websiteCategories | Opening hours | Photos | Reviews | NAP consistency | Website linkFixed-price website from 390 € | personal contact | hosting in Germany
Visibility & trust Jul 8, 2026

Google Business Profile: Get Found Locally in 2026

Set up and optimize your Google Business Profile correctly: categories, opening hours, photos, reviews, NAP consistency and interlinking with a fast website.

13 min read
BFSG: Does the exemption apply to your business?Three-question exemption check1Fewer than 10 employees?2At most 2 million euro turnover?3Services only, no online shop?all 3 = yesotherwiseExemptpure service website,no online shop!BFSG appliesonline shop, productor e-commerceMicroenterprise = under 10 AND max 2 million euroexemption applies to services only, not to productsReach, not just a duty10%essentialnecessary for 30%helpful for 100%better findabilityno costly retrofitAktion Mensch rule of thumb: 10 / 30 / 1007.8 Mpeople with recognisedsevere disability (Fed. Stat. Office)95.9%home pages with detectedWCAG errors (WebAIM Million)from 390 €fixed price, builtaccessible from the start
Law & data protection Jul 6, 2026

Accessible Website: Does the BFSG Apply to You?

The BFSG has applied since 28 June 2025: when microenterprises are exempt, when online shops are covered anyway and why an accessible site pays off well.

11 min read
Website Funding 2026: Recover Your GrantsInvestment3,500 €eligible consultingApply before startapply firstthen commissionGrant back- 1,750 €50 % BAFA grantFunding routes at a glanceBAFA consulting50 % grantmax. 1,750 €active 2026go-digitalfederal programfor consultingexpiredState digital bonusvaries by statewith a functionregionalKfW loanlow interestfrom 25,000 €via house bankFixed price eases the applicationBinding offer, clear defined scopeNo open range, fewer follow-up questionsOwn share after fundingfrom 1,750 €example at a 50 % consulting grantBAFA | Digital bonus | KfW | Mittelstand-Digital centers | Funding database | Chamber advice
Basics & guides Jul 3, 2026

Website Funding 2026: Grants for Small Businesses

Website funding 2026: which grants small businesses can use for their website, who is eligible, and how a fixed price makes the funding application easier.

13 min read
Starting a Small Online Shop – Step by StepThe path to your own shop1Register a businessa small trade is enough,register at the office2Add legal textsimprint, terms,withdrawal, privacy3Enter productsa few items suffice,good photos and text4Payment and shippingcommon payment types,clear shipping costsCompliant and ready to launch5/5duties coveredImprint completeWithdrawal in checkoutTerms and privacyLUCID registration25,000euro turnover limitsmall business (BMF)83.1 bneuro online turnovergoods 2025 (bevh)from 390euro fixed-price shopincl. legal (Webstart)Business + legal + products + paymentbuilt into the fixed-price package, not retrofitted at cost
Design & features Jul 1, 2026

Starting a Small Online Shop: A Guide for Small Businesses

Start an online shop as a small business: the small-business rule, mandatory details such as imprint, terms and withdrawal, first products and payment methods - explained simply.

13 min read
How a small website ends up in AI answersYour starter website1Clear structureclean pages and titlesbuilt to be machine-readable2FAQ sectionreal questions, real answersthe way people ask3Location detailsname, address, serviceas LocalBusiness data4Fast and mobilereadable by AI crawlersno login, no clutterAIreads andweighscontent as a sourceAI answer to the userQuery: Who does this near me?Your business is recommendedbecause the website is clear and findableName and townnamed directlyLink to the siteas a sourceWithout a website: not mentionedVisibility starts with clean content,not with an ad budget77 %use ChatGPT like a search engine (Adobe)43 %in Germany use ChatGPT (Bitkom)
Visibility & trust Jun 29, 2026

Get Found by ChatGPT and AI Search with a Small Website

Why small businesses, clubs and freelancers without a clean website are missing from AI answers, and how a starter website with FAQ and location data gets you seen.

13 min read
Checking images legally: from find to clearance1. SourceOwn photosfull rightsLicence platformbuy a licenceCreative Commonsread the termsAI generatedcheck the termsImage searchwarning risk2. Licence checkWho is the author?Which licence applies?Attribution needed?Clearedlicence documented,source archived,image compressedStoprights unclear:do not use,find an alternativeEvery image gets a clarified source and a documented licence before it goes onlineClarify author | Check licence | Add attribution | Archive source | Person consent | Optimise image
Basics & guides Jun 26, 2026

Using Website Images Legally: Avoid Warnings

Use images on your website legally: clarify image rights and licenses, avoid copyright warnings, check sources and keep an eye on loading times.

13 min read
From draft to clear, findable copy Raw draft long, nested sentences jargon, no focus Only 20% of the text gets read (NN/g) Revise 1 Short, clear sentences 2 Benefit, not buzzwords 3 One question, one page 4 Keyword used naturally Goal: clear and findable Clear copy One clear headline Enquire grasped in seconds, easy to find ~50% of searches are local in intent (digital lokal) 79% scan text instead of reading it (NN/g) 9-13 words per sentence read easily (WORTLIGA) ab 390 euro fixed price, copy help on request Write clearly for people, and search engines understand it on their own
Basics & guides Jun 24, 2026

Write good website copy yourself: clear and findable

Write clear, search-friendly website copy yourself: simple rules, SEO without tricks and tips that turn visitors into enquiries.

13 min read