Anyone planning a website for the first time faces a wall of decisions: scope, structure, text, images, schedule, budget. This category collects articles that start exactly there — what a company website actually needs to contain, which pages are worthwhile, what a realistic process looks like and how to tell whether a quote is complete. We explain the differences between website builders, templates and custom implementation, put running costs such as domain, hosting and maintenance into perspective and look at funding options for small businesses. The aim is that you can compare offers and judge the effort before you commit — without jargon and without inflated expectations. We also answer the questions that come up in almost every first conversation: who owns the domain and the source files, and what happens if you change provider?
On this page you will find all posts on the topic “Basics & guides”. The newest posts are at the top.
Below each title there is a short text about it. Click on a post. Then you can read the whole text.
Above the list you also see the other topics. At the bottom, a link takes you back to all posts.
When is a one-pager enough and when does a website need several pages? Three triggers for expanding, figures from Bavaria and a path to grow without a rebuild.
Articles signed, registration filed: what belongs on the association website before and after registration, from domain and imprint to the donation note.
The trade licence is on the table. Which three pages have to be live in week one, what the imprint takes from your registration papers, and what may wait.
Who owns the domain, files and credentials of your website? What usage rights, copyright law and the EU Data Act settle, and how a handover works.
Build, domain and upkeep are treated differently for tax. What the German Income Tax Act, VAT Act and depreciation tables actually say about each item.
Why your own domain (yourcompany.invalid) plus a business email address is an affordable yet powerful trust lever – cost, hosting in Germany and how to choose.
Website funding 2026: which grants small businesses can use for their website, who is eligible, and how a fixed price makes the funding application easier.
Use images on your website legally: clarify image rights and licenses, avoid copyright warnings, check sources and keep an eye on loading times.
Write clear, search-friendly website copy yourself: simple rules, structure that scans, SEO without tricks and tips that turn visitors into real enquiries.
From idea to launch in 5 clear steps: kickoff call, content, design, build, going live. What you contribute and how straightforward it really is.
Why your own website beats social media alone: control instead of an algorithm, findable on Google, your own domain, imprint and lasting customer trust.
Home, services, about, contact and legal pages: which five pages every business website really needs, what belongs on each one and why they matter so much.
Website builder or a professional website? An honest comparison of cost, your own effort, SEO, design, accessibility and limits – and when each path fits.
What does a website really cost? Fixed price vs. agency hourly rate: hidden costs, what is included in a package, and why from 290 euros is enough.