Business, tax and funding
JIM
Abbreviation for Jugend, Information, Medien
In short and in plain language
The JIM study is a regular survey of how young people in Germany use media.
It shows how long and for what they use phones and the internet.
It helps firms with young customers, such as driving schools. They can see when and where these people search.
Definition
The JIM study is a regular survey of how young people in Germany use media. Among other things, it shows how long and for what young people use smartphones and the internet. For businesses with young customers, such as driving schools, it helps answer when and where they search.