How a website looks and what it can do decides whether visitors stay and get in touch. This category collects articles on structure and features: home page and page architecture, understandable menus, forms, appointment booking, image galleries, job postings and getting started with selling through a small online shop. We look at readability, contrast and operability on a smartphone, and at which features cause more maintenance than they return. Instead of following trends, we rate every feature by benefit, effort and maintenance needs — so the budget ends up where it actually generates enquiries. We also cover text and images: which content you can provide yourself and where professional support genuinely pays off.
On this page you will find all posts on the topic “Design & features”. The newest posts are at the top.
Below each title there is a short text about it. Click on a post. Then you can read the whole text.
Above the list you also see the other topics. At the bottom, a link takes you back to all posts.
Vouchers bring money in before the work: single or multi-purpose, when VAT falls due, validity, remaining balances and the sales route on your own website.
Sending ad traffic to your homepage loses enquiries. How to build a landing page with one single goal: structure, message match, legal details.
Small businesses recruit via notice boards - yet everyone checks the website first. How to build a careers page that turns interest into applications.
Why a short, GDPR-compliant contact form brings noticeably more inquiries: every extra required field costs conversion. How to build it the right way.
A sober decision guide: four cases where English pays off, four where it achieves nothing – plus honest costs, the technical basics and a lean way to start.
Online booking on your website: how small businesses take appointments around the clock, cut no-shows and phone workload, and stay GDPR-compliant.
Seven clear warning signs that a website relaunch is worthwhile: not mobile, slow, outdated, no SSL. How to relaunch while keeping your Google rankings.
Start an online shop as a small business: the small-business rule, mandatory details such as imprint, terms and withdrawal, first products and payment methods.