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Basics & guides

Anyone planning a website for the first time faces a wall of decisions: scope, structure, text, images, schedule, budget. This category collects articles that start exactly there — what a company website actually needs to contain, which pages are worthwhile, what a realistic process looks like and how to tell whether a quote is complete. We explain the differences between website builders, templates and custom implementation, put running costs such as domain, hosting and maintenance into perspective and look at funding options for small businesses. The aim is that you can compare offers and judge the effort before you commit — without jargon and without inflated expectations. We also answer the questions that come up in almost every first conversation: who owns the domain and the source files, and what happens if you change provider?

One Name for Website and EmailOne domain – one consistent, credible presenceWebsitewww.yourcompany.deyourcompany.deEmail inboxname@yourcompany.deWhat your address says about youFree email address (external provider)looks private and interchangeablename@yourcompany.delooks professional and is yours17.6 Mregistered .de domains (DENIC)98 %of retailers have a website (Bitkom)88 %of Germans use email online (Statista)One name people find you and reach you byDomain · Website · business email · hosting in Germany · GDPR
Basics & guides Jul 17, 2026

Your Own Domain and Business Email Address

Why your own domain (yourcompany.de) plus a business email address is an affordable yet powerful trust lever – cost, hosting in Germany and how to choose.

13 min read
Website Funding 2026: Recover Your GrantsInvestment3,500 €eligible consultingApply before startapply firstthen commissionGrant back- 1,750 €50 % BAFA grantFunding routes at a glanceBAFA consulting50 % grantmax. 1,750 €active 2026go-digitalfederal programfor consultingexpiredState digital bonusvaries by statewith a functionregionalKfW loanlow interestfrom 25,000 €via house bankFixed price eases the applicationBinding offer, clear defined scopeNo open range, fewer follow-up questionsOwn share after fundingfrom 1,750 €example at a 50 % consulting grantBAFA | Digital bonus | KfW | Mittelstand-Digital centers | Funding database | Chamber advice
Basics & guides Jul 3, 2026

Website Funding 2026: Grants for Small Businesses

Website funding 2026: which grants small businesses can use for their website, who is eligible, and how a fixed price makes the funding application easier.

13 min read
Checking images legally: from find to clearance1. SourceOwn photosfull rightsLicence platformbuy a licenceCreative Commonsread the termsAI generatedcheck the termsImage searchwarning risk2. Licence checkWho is the author?Which licence applies?Attribution needed?Clearedlicence documented,source archived,image compressedStoprights unclear:do not use,find an alternativeEvery image gets a clarified source and a documented licence before it goes onlineClarify author | Check licence | Add attribution | Archive source | Person consent | Optimise image
Basics & guides Jun 26, 2026

Using Website Images Legally: Avoid Warnings

Use images on your website legally: clarify image rights and licenses, avoid copyright warnings, check sources and keep an eye on loading times.

13 min read
From draft to clear, findable copy Raw draft long, nested sentences jargon, no focus Only 20% of the text gets read (NN/g) Revise 1 Short, clear sentences 2 Benefit, not buzzwords 3 One question, one page 4 Keyword used naturally Goal: clear and findable Clear copy One clear headline Enquire grasped in seconds, easy to find ~50% of searches are local in intent (digital lokal) 79% scan text instead of reading it (NN/g) 9-13 words per sentence read easily (WORTLIGA) ab 390 euro fixed price, copy help on request Write clearly for people, and search engines understand it on their own
Basics & guides Jun 24, 2026

Write good website copy yourself: clear and findable

Write clear, search-friendly website copy yourself: simple rules, SEO without tricks and tips that turn visitors into enquiries.

13 min read
Your Website in 5 Steps1Kickoff Callclarify goalsfixed-price quote2Contenttext, logo, photossimple checklist3Designdraft to previewcolours, style4Buildpages builtmobile + fast5Launchgo live+ short handoverA clear path at a fixed price - you provide content, we handle the restWhat you providetext or bullet pointslogo, photos, contact infoone sign-off per stepWhat we handledesign, build, techhosting in Germanymobile, accessible, SEO basicsWhat you getfinished website onlineshort handoverno subscription lock-in5clear stepsfrom 390euro fixed price1-2sign-offs per step0tech knowledge neededKickoff -> Content -> Design -> Build -> Launch: a clear, fixed-price process
Basics & guides Jun 13, 2026

Online in 5 Steps: How Your Website Is Built

From idea to launch in 5 clear steps: kickoff call, content, design, build, going live. What you contribute and how straightforward it really is.

11 min read
Your Own Website as the HubSocial channels feed into it - the site you own stays the foundationRented groundOwned groundSocial profileShort-video channelPhoto feedFound on GoogleOwn domain & emailEnquiries & trustYour WebsiteYour digital hub80 %Firms with a social profile (Bitkom)65 %Micro-firms with a website (Fed. Stat. Office)99 %Large firms with a website (Fed. Stat. Office)Not social OR website - your own site is the hub that every channel feedsControl | Findability | Own domain | Trust | Independence
Basics & guides Jun 8, 2026

Your Own Website Beats Social Media Alone

Why your own website beats social media alone: control instead of an algorithm, findable on Google, your own domain, imprint and lasting customer trust.

11 min read
The 5 Most Important Pages of Your Website1 Homewhat you offerclear promise+ first orientationEnquireServicesshop window and signpostat the same timemost visited2Serviceswhat you actually doOffer 1 - briefly explainedOffer 2 - with benefitOffer 3 - for whomanswers the visitorquestionsales page3Aboutwho is behind itstory, values,faces, regionbuilds trust beforefirst contacttrust page4Contactthe next stepSendphone, email, formgoal page5Legal notice and privacy policylegally required - always reachable in the footer - protects youmandatory5pages as a solid foundation0.05 sfor the first impression (study)from 390euro fixed price, no lock-inHome + services + about + contact + legal: the load-bearing frame of every business website
Basics & guides Jun 4, 2026

The 5 Most Important Pages of Any Business Website

Home, services, about, contact and legal pages: which five pages every business website really needs, what belongs on each one and why they matter so much.

12 min read
Website builder or professional website?Website builder+ Quick to launch yourself+ Low entry cost+ No technical skills needed- Ongoing monthly fee- Your own time adds up- Template design is limited- Data often locked inGood for simple one-pagers with spare timeProfessional website+ Fixed price, not a forever subscription+ Individual design+ SEO and speed from the start+ You own your data+ Accessible and mobile- A little more lead time- Higher one-off costGood for growth, visibility and independence3-5 yearstypical lifespan of a websitefrom 390 EURfixed price at Webstart, no lock-in53%bounce on slow pages (Google)The honest answer depends on time, goals and growth - not on price aloneCost | Effort | Design | SEO | Accessibility | Data ownership | Limits
Basics & guides May 31, 2026

Website or Builder? The Honest Comparison

Website builder or a professional website? An honest comparison of cost, your own effort, SEO, design, accessibility and limits – and when each path fits.

12 min read
Website Costs ComparedFixed-Price PackagePrice known upfrontfrom 390 EURScope clearly defined+No hourly meter+Plannable budget+Hosting + care optional+Total cost year 1from 390 EUROne-off + transparent running costsHourly-Rate ModelPrice only after projectopenScope grows during work?Every change costs extra?Hard to plan?Hours x rate?Typical agency range1,600 - 6,000+ EURdepending on hours and scopeTransparency beats the hourly meter: you know what your website costs upfrontFixed price | Clear scope | Plannable budget | No hidden costs | Running costs disclosed openly
Basics & guides May 26, 2026

What Does a Website Cost? Fixed vs. Hourly

What does a website really cost? Fixed price vs. agency hourly rate: hidden costs, what is included in a package, and why from 390 euros is enough.

12 min read