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Technology & operations

For a website to stay reachable over time, a few technical decisions are needed — and then some routine. This category covers domains and hosting, mailboxes and their deliverability, SSL encryption, backups, updates and rendering on small screens. It is equally about loading times: which images cause trouble, what caching achieves and how to tell that a hosting plan is too tight. We explain which tasks recur regularly, what can be automated and when a maintenance service makes more sense than doing it yourself. All of it described so that it stays comprehensible without an IT department and you can assess quotes objectively. We additionally explain which documents and credentials you should own yourself so that changing provider remains technically possible at any time.

The path of an email: three checks, one outcomeSPF, DKIM and DMARC decide between the inbox and the spam folderYour websiteContact formQuote sent to a customerDNS records of the domainSPFmax. 10 DNS lookupsDKIM2048-bit keyDMARC3 policy levels1SPF checks the serverIs the sending IP address on thedomain's list of allowed senders?No more than 10 DNS lookups2DKIM checks the sealSigned with a private key,verified via the DNS selectorRecommended: 2048 bits3DMARC checks the originDoes the verified domain matchthe visible sender address?Rule: none, quarantine, rejectResult: inboxAt least one proof passes and matchesthe sender domain – the mail is delivered.Result: spam or rejectionNo proof matches – the message ends up inthe spam folder or is refused outright.Feedback via reportsAggregate reports show, per source, how manymails pass – the basis for moving on toquarantine and reject.p=none – observep=quarantine – set asidep=reject – refuse

Email Deliverability: SPF, DKIM and DMARC Explained

Why mails from the contact form land in spam and how SPF, DKIM and DMARC prevent it: the building blocks, five typical mistakes, a self-test and a checklist.

14 min read
Your .de domain: holder data, deadlines, fact sheetDomain fact sheetHolderyour business, not the agencyRegistrar / providerwho manages the domainHolder e-mailan inbox you read dailyAuth codevalid 30 days, single useRenewaldate plus payment methodDNS recordsA, MX, TXT documented79 %unaided awareness of .de18 millionregistered .de domains (DENIC)5 daysto verify after a DENIC e-mailVerification: process and deadlines1Automated plausibility checkDENIC screens holder data risk-basedongoing2Request goes through your providerEvidence only via the registrarprovider3E-mail from DENIC: 5 daysDeadlines cannot be postponed5 days4After 30 days out of the zonethen termination and deletion30 days

.de Domain 2026: New DENIC Duties for Domain Owners

Holder data, verification and deadlines: what small businesses, clubs and freelancers should check about their .de domain in 2026, in five clear steps.

14 min read
Mobile optimization: the same site, ideal for every devicenot optimizedtiny font, hard to readtext runs past the edge and has tobe scrolled sidewaystap area too smallbuttons too close togethercut offat the sidemobile optimizedClear, readable headingtext adapts to the widthCallContactlarge tap areas, easy to reach63 %web traffic from mobile devices3 safter that many bounce1stGoogle rates mobile first0 €surcharge – mobile is includedMost visitors arrive from a smartphone – that is what we build forResponsive design, fast loading and large tap areas at no surchargereadable text | large buttons | fast images | no sideways scrollingfixed price from 390 € | hosted in Germany | personal contact

Mobile Website: Why Smartphone Optimization Is a Must

Why a mobile-optimized website is a must today: mobile traffic, loading time, Google mobile-first and usability. What makes a good mobile site.

12 min read
Website maintenance: what runs continuously in the backgroundSecurityUpdates appliedSecurity gaps closedSSL and certificates validContent currentPrices and opening hoursnew services addeddead links cleaned upAvailabilityBackups automaticserver monitoredfast loading maintained49 €care and hosting from24/7monitoring in the backgroundbackupregular and automaticDEhosted in GermanyA website is not a project with an end date but an ongoing taskYou take care of content, we take care of tech, security and availabilitywithout care: outdated, slow, vulnerablewith care: current, secure, availableno subscription lock-in | transparent service | personal contact from the region

Website Maintenance: Why Your Site Needs Ongoing Care

Why a website needs ongoing attention: security, updates, current content and availability. What maintenance covers and what it costs from 49 euros a month.

12 min read
Website Speed: Why Every Second Decides Over CustomersConversion drops with every second1 s2 s3 s4 s5 sSource: Portent – about 4.42% less per secondGoogle's speed benchmarks: Core Web Vitals53%leaveabandon after 3 s (Google)LCP · load under 2.5 sINP · response under 200 msCLS · layout under 0.13 spatience limit on mobile –then bounces rise (Google)+8.4 %more conversions per 0.1 sfaster in retail (Deloitte)4.42 %less conversion perextra second (Portent)Old, sluggish site? A lean relaunch brings the speed backoptimized images, lean code and hosting in Germany — at a fixed priceoptimized images · lean code · fast hosting · no surchargefixed price from 390 € · hosted in Germany · a personal contact from the region

Website Loading Speed: Why Speed Wins Customers

Why a slow website costs real money: load time, Core Web Vitals and the typical speed brakes of small sites – plus practical levers without a tech degree.

12 min read